Privacy Policy
Last updated: June 2026
At Samphire House, we are committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains what personal information we collect, how we use it and your rights in relation to that information when you make an enquiry or stay at Samphire House.
Who is responsible for your data?
Samphire House is privately owned. Your booking contract is with the property owners; however, the day-to-day management of the property, including bookings and guest communications, is carried out by Ty Annie Ltd on our behalf.
Property Owner
The property owner is responsible for: CCTV footage recorded at the property.
Ty Annie Ltd
Ty Annie Ltd acts as the data processor for the majority of guest information required to manage your booking and stay.
Ty Annie Ltd
Corner House
22 High Street
Cardigan
Ceredigion
SA43 1JG
01239 611969
Please also refer to the Ty Annie Ltd Privacy Policy for further information regarding how your booking data is processed.
CCTV
For the safety and security of guests, visitors and the property, CCTV operates at the front and rear entrances only.
The cameras do not overlook any private guest areas, including the hot tub or outdoor seating areas.
CCTV footage may be viewed by the property owners, Ty Annie Ltd where necessary, and law enforcement agencies where required by law or to investigate criminal activity.
Information We Collect
Depending on how you interact with us, we may collect:
* Name
* Postal address
* Email address
* Telephone number
* Vehicle registration
* Booking information
* Communication records (email, telephone and messaging)
* Identification documents where required
* CCTV footage
If you provide information relating to another member of your party, you confirm that you have their permission to do so.
Booking Information
If you book through our website or one of our booking partners, the information required to process your reservation will be securely stored within our booking management system.
This information is used solely for administering your booking, communicating with you before, during and after your stay, and meeting our legal obligations.
Identity Verification
For security purposes, we may request photographic identification before your arrival. Identification documents are normally retained for up to seven days after departure, provided no issues arise during your stay.
Where reasonably necessary - for example, in relation to damage, fraud, criminal activity or legal proceedings - we may retain this information for longer and share it with the appropriate authorities if legally required.
Payment Information
We do not store your payment card details.
Payments made online are processed securely through our approved payment providers.
If payment is taken over the telephone, your card details are processed securely at the time of payment and are not retained.
How We Use Your Information
We use your personal information to:
* Process and manage your booking
* Communicate with you before, during and after your stay
* Verify your identity where appropriate
* Comply with legal and regulatory obligations
* Improve our services
* Protect our property and guests
With your consent, we may occasionally send you information about future offers, new properties or news from Ty Annie Ltd. You can unsubscribe at any time.
Guest Reviews
Following your stay, we may invite you to leave a review.
Reviews may be published on our website, booking platforms or social media channels unless you request otherwise.
Who Has Access to Your Information?
Your information is only accessed by those who need it to manage your booking.
This may include:
* The property owners
* Ty Annie Ltd
* Authorised staff involved in managing your stay
We will only share personal information with third parties where required by law or where necessary to protect our legal rights or the safety of our guests.
We do not sell or share your personal information for marketing purposes.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, meet our legal obligations and resolve disputes. Different categories of information may be retained for different periods depending on legal requirements.
Your Rights
Under UK GDPR, you have the right to:
* Request access to the personal information we hold about you.
* Request correction of inaccurate information.
* Request deletion of your personal information where appropriate.
* Restrict or object to certain processing.
* Request a copy of your personal information.
To exercise any of these rights, please contact Ty Annie Ltd using the details above.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legislation or the way we manage personal information. The latest version will always be published on our website.